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In the early days of the pandemic, one of our contributors penned a blog post about communicating during a pandemic. As cases in Miami increase again, it’s a good time for businesses to brush up on their crisis communications.
The abridged version: There is a way to stay on people’s minds without coming across as tacky. The best piece of advice we can give? Don’t be a jerk. Here are five tips, and read the original post for a bonus tip.
1. Ditch the Logo.
2. Add Value, Not Noise.
3. Actions are Everything.
4. Less is More.
5. Be Careful of the Secondary Crisis.
– Anna Farrar, The Miami 100