Is your website working for you? Do you know it could work harder, but don’t know exactly what changes to make to improve it?
Google Analytics is a great tool to find out how successful your website is at promoting your business. Decisions on how to advertise, what to include in your website (and even what not to include) need to be data-driven, and Google Analytics provides that data.
But it is highly customizable and can be complicated. Knowing what to focus on by drilling down on exactly what data you need can help. Read more from C2 Communications.