Is the follow-up phone call dead?

In this Association Insights video, I explore whether the follow-up phone call still has a place in today’s email-heavy world. Spoiler alert: It absolutely does!

A call adds a personal touch that stands out in crowded inboxes, building real connections. It offers immediate feedback, letting you gauge interest, answer questions and address concerns on the spot – something emails simply can’t match.

Calls help emphasize key points that might get lost in text, ensuring your message resonates. Most importantly, they demonstrate professionalism and genuine interest, leaving a lasting impression.

Watch to learn how this “old-school” tactic can make a modern impact.

– Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100