Home Business The power of personal branding: why your LinkedIn profile matters more than you think

The power of personal branding: why your LinkedIn profile matters more than you think

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Are you still using your title as the headline in your LinkedIn profile? Do you think that LinkedIn is only used for looking for jobs? Well, LinkedIn is not just a platform for jobseekers; it is also a powerful tool for thought leadership and personal branding. Your profile is crucial to establishing your expertise.

Your profile should reflect your current work and accomplishments, as well as volunteer efforts, certifications and topics that matter most to you.

A well-crafted LinkedIn profile can help you establish your reputation and influence in your field, which can lead to new opportunities, partnerships and collaborations.

Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd, The Association 100

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