Worldwide, there are more than 600 million blogs. While less than 10% of bloggers successfully monetize their content, according to HubSpot, B2B marketers that utilize content strategies are 13 times more likely to generate a ROI.
Over 90% of B2B marketers use content marketing to attract customers, with 56% of marketers believing blogging has been successful.
What do readers trust in 2023? Quality content that is in a longer format. According to Orbit Media, 55% of bloggers say articles with 2,000 words generate the best results.
And, according to Backlinko, longer format blogs generate 77.2% more inbound links to a website.