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Social media has not only been a useful tool for personal and commercial purposes, but it has proved its significance for government agencies in effectively reaching and engaging the public.
Important information, advisories and affairs are being shared at a faster rate, while also allowing them to engage with their audience and answer urgent questions in real-time.
Learning the balance between having an engaging social media platform while maintaining your authority is the biggest thing to consider for government agencies. Here are 10 examples of government agency social media accounts, including federal parks and museums, that managed to do so.
– Marie Gabrielle Patasin, C2 Communications, The Southwest Florida 100